The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Principles of Marketing: A South Asian Perspective
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The Economist : Pocket Marketing
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Marketing for Hospitality and Tourism
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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
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Consumer Behavior and Marketing Strategy (SIE)
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Strategic Marketing
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Marketing and Managing Tourism Destinations
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Neuromarketing in Action
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Global Marketing Management
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Marketing Accountability :A New Metrics Model to Measure Marketing Effectiveness
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Global Marketing
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The Definitive Guide to marketing planning The Fast track to intelligent marketing planning and implementation for executives