Shopper Buyer and Consumer Behaviour: Theory and Marketing Applications
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Harley-Davidson Buyer's Guide 1984-2011
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Retail Buying Techniques Effective Procedures for Sourcing And Planning A Winning Product Range
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Mastering Fashion Buying
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Consumer Behavior : Buying,Having and Being
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly